/ Work
Ecommerce
/ Overview:
Client
Pantheon Tile
Year
2023
Role
Platform Design
UX thinking
Visual Strategy
The tile industry has a website problem.
Architects and designers depend on vendor sites every day. Not as marketing. Not as inspiration. As working tools, the infrastructure through which materials get researched, compared, specified, and ordered. Most of those tools are built like catalogs.
Designers tell us unprompted: we have the best website in the industry. In a space where friction is the norm, you helped us set a new standard for what vendor service can look like.
— Eric & Elizabeth Schick, Founders
For over 25 years, Pantheon Tile has served the commercial design community with a catalog spanning thousands of surfaces and a reputation built on expertise, sustainability, and genuine relationships.
What they needed wasn't a bigger catalog.
They needed a better tool.
Working alongside Good Wolf, we started with a brand refresh and rebuilt the digital experience from the ground up — not as a website, but as infrastructure for specification.
Every decision was made with one person in mind: the architect searching for the right material under real project constraints, where the process of finding a surface should never become harder than evaluating it.
Smart filtering. Search built around intent. A sample ordering flow designed around how designers actually work, not how catalogs are usually organized.
The success of the project wasn't measured solely in transactions. It was measured in confidence.
Customer finding the right material faster.
Designer exploring collections without friction.
Sales team supported by a digital experience that works as hard as they do.
The website evolved from a product catalog into a platform for discovery, evaluation, and growth.
