/ Work
3D Configurator
/ Overview:
Client
Modular Closets
Year
2025
Role
Product Design
UX Design
The modern custom closet is a complex purchase. Customers want flexibility, personalization, and confidence that what they’re designing will fit both their space and their needs.
The challenge wasn’t building a configurator. It was turning an overwhelming process into something intuitive and enjoyable.
As Modular Closets expanded its product catalog, the buying journey became increasingly complex. Their third-party configurator—meant to drive conversions—was doing the opposite. Poor navigation, option overload, and low-quality renders that couldn’t convincingly made a personal, high-consideration product feel uncertain and hard to commit to. Sales were stalling at the finish line.
Hypothesis
When a purchase is deeply personal and tied to a physical space, customers don’t need more options, they need more certainty. By reducing decision complexity and making the outcome feel tangible and personalized, we can transform hesitation into purchase confidence.
Every successful project starts with a simple decision.
We built Modular Studio: a ground-up redesign of the configuration experience.
Rather than asking customers to think like closet designers, we focused on helping them think like homeowners solving a problem.
When the experience earns trust, the sale follows.
Architect workflow for multi-unit projects.
Mapping and Matrix tools enable architects to assign closet layouts directly to floor plans and manage entire developments at scale. Unit templates can be linked across the project structure, making it easy to coordinate, update, and standardize hundreds of closets across multiple units.
Streamlined experience for retail customers.
A simplified interface focuses on personalization and visualization, helping shoppers design their ideal closet with confidence. Essential controls remain readily accessible, reducing complexity and creating a low-friction path from design to purchase.
